Campaigns & budget
Account structure, spending priorities, and whether the setup supports your business goals.
Independent paid-media audits
Know what to fix
before you spend
more on ads.
A clearer picture of your advertising. A practical plan for what comes next.
I’m Peter Brown. I review your paid media, landing page, and conversion measurement to help you understand what’s working—and where to focus next.
Work directly with Peter. Start by email. No retainer required.
The Riptide approach
From questions
to next steps.
01
Examine the evidence
Campaigns, conversion signals, customer journey.
02
Identify what matters
Supported findings. Clear uncertainties.
03
Prioritize the work
What to fix, what to test, what to investigate.
16+ yearsMarketing experience
Senior leadershipPaid media & budget strategy
Owner’s perspectiveBusiness goals before channel metrics
A useful second opinion
Your reports should help you decide what to do next.
Your campaigns are running. The reports are arriving. But you may still be asking:
- Why aren’t more of our leads becoming customers?
- Which campaigns deserve more budget?
- Are we measuring conversions—or just activity?
- Is the problem in the ad, the page, or what happens afterward?
Riptide reviews the account in the context of your business and turns the available evidence into a practical order of priorities.
The paid media audit
An independent review.
A clear order of priorities.
A focused first step before increasing spend, changing direction, or committing to ongoing support.
Targeting & traffic
Audience fit, search terms or placements, exclusions, and retargeting where relevant.
Creative & messaging
Offer clarity, hooks, calls to action, testing opportunities, and possible creative fatigue.
The landing page
How one primary page carries the ad’s message forward and helps visitors take the next step.
Conversion measurement
Available settings and reporting, unclear definitions, and possible gaps that need investigation.
Need a wider review?
Let’s define the right scope.
Additional platforms, complex accounts, and deeper analytics or CRM reviews receive a separate proposal.
Tell me what you needWhat you leave with
Findings you can understand.
Recommendations you can use.
Each recommendation connects the evidence to a next step and explains how to assess whether the change helped.
- A written reviewFindings, supporting observations, and unanswered questions.
- A visual explanationAnnotated screenshots or charts where supported, plus a recorded walkthrough.
- A prioritized action planWhat to fix, what to test, and a suggested 30-day sequence.
- Email clarificationOne round of questions after delivery.
Scope and fixed fee agreed before payment.
A one-time review. Implementation is a separate decision.
Inside the deliverable
See what a useful
audit looks like.
Findings you can inspect. Recommendations you can act on. A sequence that connects the evidence to your next decision.
Two selected excerpts. Choose a preview above, or click it to view at full size.
Sample audit
A decision before more budget.
This example service business spends $24,000 over 90 days. The review connects campaign activity to 240 unique inquiries, 60 qualified leads, and 12 customers.
Evidence before conclusions
360 reported conversion events are not 360 prospects. The sample explains the difference and the measurement checks needed.
Strengths and opportunities
Preserve useful high-intent traffic. Investigate irrelevant queries and a mobile conversion gap without assuming every difference proves a problem.
Priorities and validation
Request your auditEach recommendation explains what to do, who needs to act, and how to evaluate the result.
Example figures. Your audit is tailored to your account, available data, and agreed scope.
Request a review of your accountCase studies
Reviewing the account.
Seeing the bigger picture.
Selected case studies from Peter Brown’s marketing leadership work.
Financial services · Marketing Director
Finding waste across an established marketing program.
The business wanted to reduce inefficient advertising spending while continuing to support customer activity. I oversaw the marketing budget, led the internal team, and reviewed an external agency’s work.
I identified opportunities in targeting, campaign structure, messaging, retargeting, and follow-up, coordinating improvements across the customer journey.
The audit lessonLook beyond an individual ad before allocating more budget.
Read the approach
Weekly reporting helped identify recurring issues and bottlenecks. The review highlighted inconsistent messaging, unclear calls to action, and gaps in follow-up.
Working with the internal team and agency, I revised creative hooks, targeting, and retargeting. The broader work included landing-page optimization, email follow-up, CRM coordination, and SMS opt-in messaging, alongside content and retention initiatives.
This informs my audit approach: identify the evidence behind a problem, examine the surrounding conversion journey, and prioritize practical actions.
Business financing · VP of Digital Marketing
Shifting the focus from lead volume to business outcomes.
The business generated substantial lead activity, but those leads weren’t consistently translating into meaningful outcomes. I took responsibility for digital advertising as the work moved in-house.
I shifted attention toward later-stage conversions, tightened audience alignment, and rebuilt the approach to messaging, creative, and testing.
The audit lessonEvaluate lead volume alongside quality and the outcomes that follow.
Read the approach
Campaigns needed more active testing, updated messaging, and a closer match to the audience the company could serve. Some advertising reached people outside that market.
Working with CRM, analytics, and creative colleagues, I focused the advertising work on audience fit, conversion measurement, and structured testing.
The operating principle was to judge changes by what happened farther down the funnel, rather than treating top-of-funnel activity as the final measure of success.
How it works
A straightforward start.
Share the question.
Tell me your website, platform, and what you want to improve. Start by email.
Agree on the work.
We confirm fit, scope, fee, timing, and access requirements before payment.
Review the evidence.
Share authorized access through platform invitations, along with your goals and context.
Choose the next step.
Use the findings with your team, implement them yourself, or request further help.
Founder-led. Direct involvement.
Peter Brown
Marketing leadership.
A business owner’s perspective.
Based on Hawaii’s Big Island
Working with businesses nationwide
Working with businesses nationwide
About Riptide
Experienced in the work.
Focused on your business.
My background spans agency work, senior marketing leadership, and building a business of my own.
Over 16+ years, I’ve worked across paid acquisition, creative strategy, conversion tracking, budget allocation, reporting, and funnel optimization. I’ve partnered with founders, executives, sales teams, analysts, and creative specialists to connect marketing decisions with business goals.
That experience shapes what you can expect from Riptide: direct access to the person doing the thinking, clear explanations, and recommendations grounded in the information available.
A good fit if…
You have active campaigns, useful performance history, and a question about efficiency or conversions. You can provide authorized access and have someone able to act on the findings.
If data is limited or the setup is complex, I’ll recommend a suitable scope before you pay.
Beyond the review
Need help putting
the plan to work?
Implementation and ongoing support are optional, with a scope built around the priorities.
Paid advertising management
Campaign strategy, budget allocation, creative direction, testing, and reporting on the channels agreed in your scope.
Landing pages & conversion
Offer positioning, page copy, calls to action, and a clearer path from the ad to the next customer action.
Tracking & reporting
Conversion definitions, GA4, UTMs, campaign tagging, and reporting within an agreed scope.
Fees depend on scope. Advertising spend and any agreed specialist or tool costs are separate.
Ask about implementationCan I keep my current agency or team?
Yes. The audit provides an outside assessment your existing team can use. You don’t need to change providers.
Will you make changes during the audit?
No. The audit is a review and recommendation service. Campaign edits, creative, tracking repairs, and page builds require a separate scope.
Can you review Google and Meta together?
Yes, under a broader proposal. The focused starting scope covers one account on one platform.
How much does it cost, and how long does it take?
I confirm the fixed fee and timing after reviewing fit. Both are agreed before payment; delivery timing depends on receiving the required access and information.
Do I need a discovery call?
No. We can begin by email. If a conversation would help clarify a larger engagement, we can arrange one.
What if tracking or sales data is incomplete?
I’ll explain what can be assessed, what remains uncertain, and whether measurement work should come first.
Do you guarantee savings or a particular return?
No. Results depend on your offer, market, implementation, budget, and testing. The audit gives you findings and recommendations.
Do you work outside Hawaii?
Yes. Riptide works remotely with businesses across the United States.
Let’s take a closer look
What do you want
your advertising
to do better?
Tell me a little about your business and what you want to understand. I’ll review fit and recommend a next step.
peter@riptidemarketing.comNo payment required to inquire.
A conversation can begin entirely by email.